Generative Engine Optimization insights, research, and strategies for AI-era brand visibility.
GEO Poisoning: How Misinformation Corrupts AI Brand Recommendations
What Is GEO Poisoning? GEO poisoning is the contamination of AI training data and source material that causes AI platforms to misrepresent, demote, or ignore brands in their answers. Think of it as reputation sabotage for the AI era. When Google’s algorithm was...
Chinese AI Platforms: The Visibility Gap Western Brands Are Missing
Chinese AI platforms — DeepSeek, Kimi, Baidu Ernie, Doubao, and Xiaohongshu’s AI features — collectively serve hundreds of millions of users. Most Western brands have zero visibility into how these platforms represent them. Key Takeaways Chinese AI platforms —...
GEO vs SEO: Why Traditional Search Optimization Isn’t Enough
Key Takeaways SEO optimises for Google’s link index. GEO optimises for AI synthesis. They address fundamentally different discovery mechanisms — not just different channels. 60% of searches end without a click (zero-click). The discovery layer has moved from...
How AI Platforms Choose Which Brands to Recommend
Every time someone asks ChatGPT “What’s the best CRM for small businesses?” or Perplexity “Which cybersecurity firms should I evaluate?” — an AI platform makes a brand recommendation. Not a ranking. A recommendation. Key Takeaways AI platforms don’t rank pages — they...
