Discover 4 Effective Xiaohongshu Account Positioning Strategies

Discover 4 Effective Xiaohongshu Account Positioning Strategies

Before a brand launches its Xiaohongshu official account, it is crucial to define the account’s positioning based on operational goals and target audience. This positioning will guide the content direction and operational strategies. Here are four common account...
Choosing the Right Xiaohongshu Account: Personal or Business?

Choosing the Right Xiaohongshu Account: Personal or Business?

As more individuals and businesses look to establish a presence on Xiaohongshu (Little Red Book), many are unsure whether to use a personal or business account. Let’s explore the key differences between these two account types to help you determine which is best...