Tips | Best Social Media Listening 2024

Choosing the Right Xiaohongshu Account: Personal or Business?

Jul 9, 2024 | Tips

As more individuals and businesses look to establish a presence on Xiaohongshu (Little Red Book), many are unsure whether to use a personal or business account. Let’s explore the key differences between these two account types to help you determine which is best...

Mastering Xiaohongshu: Guide to China’s Popular Social Media Platform

Jun 29, 2024 | Tips, Tips

Xiaohongshu (Little Red Book) has emerged as one of China’s most influential social media and e-commerce platforms since its launch in Shanghai in 2013. With over 260 million monthly active users as of February 2023, Xiaohongshu has become an indispensable...

How to Predict Viral Xiaohongshu Content Before Posting

Jun 29, 2024 | Tips

Want to know if your Xiaohongshu content has the potential to go viral? In the fast-paced world of content marketing, timely prediction and strategy adjustment are crucial. Here’s how experienced marketers use specific metrics and formulas to predict a...