Understanding Click-Through Rate
CTR refers to the percentage of users who click on your post after seeing it on the discovery or search page. It’s also known as the post open rate. CTR is the foundation of all metrics, as users must click on your post before they can like or save it. Regularly optimizing your cover image and title to improve CTR is essential for creating viral content!
CTR Calculation
CTR = Number of Reads / Number of Impressions
For example, if your post is shown to 100 people and 20 of them click to read it, your CTR is 20%. Understanding this formula can help you better analyze and optimize your post performance.
What’s a Good CTR?
Generally, a CTR above 11% is considered acceptable, but this isn’t a hard rule. Different types of accounts and niches have varying standards. Some accounts may need a CTR above 20% to achieve good follower growth, while others might be doing well with just 5%. It’s best to set your own standards based on your operational goals.
How to Check Your CTR
Xiaohongshu doesn’t directly display impression counts. To view your CTR, you need to access the Professional Account Center:
- Go to your profile
- Click the top-left corner to select “Professional Account Center” (專業號中心)
- Choose “More Data” to enter the data center
- Click “All Posts” and swipe left to view the next page of data
Here, you can see the CTR for each of your posts!
Optimizing Your CTR
The key to improving CTR lies in optimizing your post cover and title. Here are some practical tips:
- Spark Curiosity: Create suspense or contrast to make users want to click. For example, use titles like “You’ll never guess what…” to grab attention. Discover more with our Xiaohongshu title tips to enhance your headlines and captivate your audience.
- Convey the Value of your Post: Ensure your title and cover clearly convey the value of your post. Make users feel they’ll gain something by clicking. For instance, “5 Must-Know Skincare Hacks” is very appealing.
- Study Popular Posts: Analyze top-performing posts in your niche. Look at their titles and cover designs to learn successful strategies.
- High-Quality Covers: Use clear, attractive images and avoid hard-sell designs. Your cover should pique users’ interest, making them think, “I haven’t seen this before, I want to check it out!”
Conclusion
Contact us at [email protected] or book a consultation with Tocanan to discover how our intelligent technologies can propel your business growth.
We look forward to collaborating with you to shape the future!
