As more individuals and businesses look to establish a presence on Xiaohongshu (Little Red Book), many are unsure whether to use a personal or business account. Let’s explore the key differences between these two account types to help you determine which is best suited for your needs.
Comparison of Personal and Business Accounts on Xiaohongshu
| Personal Account | Business Account | |
| Target Users | Influencers, content creators | Merchants, enterprises |
| Verification Requirements | No business license needed | Business license required |
| Permissions | Basic permissions, suitable for growing followers and accepting sponsorships | Advanced permissions, ideal for driving traffic and acquiring customers |
| Advertising Capabilities | Cannot directly place ads | Access to Aurora advertising system |
| Communication Tools | Cannot directly send contact information | Can directly send contact information |
| Costs | Free | 600 RMB verification fee |
| Name Changes | Unlimited | Requires re-verification and fee payment each time |
Choosing the Right Account Type
If you’re a business looking to drive traffic and acquire customers on the platform, it’s recommended to open a Business Professional Account. This account type offers higher-level permissions and allows you to send contact information directly to users, reducing the risk of account suspension.
For influencers aiming to grow their follower base and secure sponsorships, a Personal Professional Account is sufficient.
How to Open a Business Account
To open a Business Professional Account on Xiaohongshu, follow these steps:
1. Prepare Required Materials
- Business information: Valid business license
- Identity verification: Legal representative facial recognition
- Verification fee: 600 RMB
- Legal representative facial recognition
- Submit application form: Download the “Xiaohongshu Professional Account Application Form,” fill it out, stamp it with a company seal, and upload a clear scanned copy
- Ensure consistency with the information in the application form
- Include: the operator name, email, phone number, verification code, ID number, and identity verification (facial recognition)
- With complete documentation, approval can be quick (sometimes within a day)
- Typical processing time is 1-3 business days
- Xiaohongshu staff will contact you if additional information is needed
By understanding the differences between personal and business accounts on Xiaohongshu, you can make an informed decision that aligns with your goals and objectives on the platform. Whether you’re an influencer looking to grow your audience or a business aiming to drive sales, choosing the right account type is crucial for success on this popular Chinese social media and e-commerce platform.
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