{"id":16447,"date":"2026-03-18T10:03:00","date_gmt":"2026-03-18T02:03:00","guid":{"rendered":"https:\/\/tocanan.ai\/xiaohongshu-marketing-planting-grass-zh\/"},"modified":"2026-03-21T23:19:00","modified_gmt":"2026-03-21T15:19:00","slug":"xiaohongshu-marketing-planting-grass-zh","status":"publish","type":"post","link":"https:\/\/tocanan.ai\/zh-hant\/xiaohongshu-marketing-planting-grass-zh\/","title":{"rendered":"\u5c0f\u7d05\u66f8\u300c\u7a2e\u8349\u300d\u71df\u92b7\uff1a\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u65b0\u8a9e\u8a00"},"content":{"rendered":"<div class=\"page-hero-image\" style=\"width:100%;max-width:1200px;margin:0 auto 2.5em auto;overflow:hidden;border-radius:16px;box-shadow:0 4px 24px rgba(0,0,0,0.12);\">\n<img decoding=\"async\" src=\"https:\/\/tocanan.ai\/wp-content\/uploads\/2025\/05\/XHS-grass.jpg\" alt=\"Xiaohongshu\u2019s \u201cPlanting Grass\u201d strategy\" style=\"width:100%;height:auto;display:block;aspect-ratio:16\/9;object-fit:cover;\" 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RED Mall \u7684\u63a8\u51fa\uff0c\u7528\u6236\u53ef\u4ee5\u5728\u5e16\u6587\u4e2d\u767c\u73fe\u7522\u54c1\u4e26\u7acb\u5373\u8cfc\u8cb7\uff0c\u7136\u5f8c\u56de\u4f86\u5206\u4eab\u81ea\u5df1\u7684\u6e2c\u8a55\u2014\u2014\u5728\u793e\u5340\u5167\u5b8c\u6574\u9589\u74b0\u3002<\/p>\n<p>\u7c21\u800c\u8a00\u4e4b\uff0c\u5c0f\u7d05\u66f8\u7684\u6574\u500b\u6a21\u5f0f\u5c07 AIDA \u6f0f\u6597\u7528\u7528\u6236\u751f\u6210\u5167\u5bb9\u52a0\u4ee5\u6e26\u8f2a\u589e\u58d3\uff1a<strong>\u8a8d\u77e5\u662f\u6709\u6a5f\u7684\u3001\u8208\u8da3\u662f\u793e\u7fa4\u5316\u7684\u3001\u617e\u671b\u7531\u793e\u4ea4\u8b49\u660e\u63a8\u52d5\u3001\u884c\u52d5\u53ea\u9700\u4e00\u9375\u5b8c\u6210<\/strong>\u3002<\/p>\n<h2>See-Think-Do-Care\uff1a\u5728\u6bcf\u500b\u968e\u6bb5\u8207\u6d88\u8cbb\u8005\u540c\u884c<\/h2>\n<p>\u8d85\u8d8a\u6700\u521d\u7684\u6f0f\u6597\uff0c\u6210\u529f\u7684\u73fe\u4ee3\u71df\u92b7\u5ef6\u4f38\u5230\u8cfc\u8cb7<em>\u4e4b\u524d\u548c\u4e4b\u5f8c<\/em>\u2014\u2014\u9019\u6b63\u662f Google \u7684 <strong>See-Think-Do-Care\uff08STDC\uff09<\/strong>\u6a21\u578b\u548c\u9ea5\u80af\u932b\u7684\u5fe0\u8aa0\u5ea6\u5faa\u74b0\u767c\u63ee\u4f5c\u7528\u7684\u5730\u65b9\u3002\u5c0f\u7d05\u66f8\u7684\u751f\u614b\u7cfb\u7d71\u8207\u9019\u4e9b\u6846\u67b6\u5929\u7136\u5951\u5408\u3002\u5728\u300cSee\u300d\u968e\u6bb5\uff0c\u7528\u6236\u6f2b\u7121\u76ee\u7684\u5730\u700f\u89bd\u6642\u88ab\u4e00\u7bc7\u5f15\u4eba\u5165\u52dd\u7684\u5e16\u6587\u5438\u5f15\u3002\u5728\u300cThink\u300d\u968e\u6bb5\uff0c\u4ed6\u5011\u4e3b\u52d5\u641c\u7d22\u8a55\u6e2c\u548c\u6bd4\u8f03\u3002\u5728\u300cDo\u300d\u968e\u6bb5\u5b8c\u6210\u8cfc\u8cb7\u3002\u6700\u95dc\u9375\u7684\u662f\u300cCare\u300d\u968e\u6bb5\u2014\u2014\u8cfc\u8cb7\u5f8c\uff0c\u7528\u6236\u88ab\u9f13\u52f5\u5206\u4eab\u81ea\u5df1\u7684\u9ad4\u9a57\uff0c\u9032\u800c\u5f71\u97ff\u65b0\u4e00\u8f2a\u7684\u300cSee\u300d\u968e\u6bb5\uff0c\u5f62\u6210\u589e\u9577\u98db\u8f2a\u3002<\/p>\n<h2>\u793e\u4ea4\u8b49\u660e\u8207\u53e3\u7891\u7684\u529b\u91cf<\/h2>\n<p>\u5c0f\u7d05\u66f8\u7684\u6838\u5fc3\u7af6\u722d\u529b\u5728\u65bc\u5176<strong>\u793e\u4ea4\u8b49\u660e\u7684\u5bc6\u5ea6<\/strong>\u3002\u5e73\u53f0\u4e0a 90% \u4ee5\u4e0a\u7684\u5167\u5bb9\u70ba\u7528\u6236\u751f\u6210\uff0c\u9019\u5275\u9020\u4e86\u524d\u6240\u672a\u6709\u7684\u4fe1\u4efb\u57fa\u790e\u3002\u7576\u4e00\u6b3e\u7522\u54c1\u6536\u5230\u6578\u767e\u7bc7\u771f\u5be6\u7528\u6236\u6e2c\u8a55\u3001\u4f7f\u7528\u524d\u5f8c\u5c0d\u6bd4\u7167\u548c\u8a73\u7d30\u9ad4\u9a57\u5206\u4eab\u6642\uff0c\u5176\u8aaa\u670d\u529b\u9060\u8d85\u4efb\u4f55\u54c1\u724c\u5ee3\u544a\u3002\u9019\u672c\u8cea\u4e0a\u5c31\u662f\u793e\u6703\u5fc3\u7406\u5b78\u5bb6 Robert Cialdini \u6240\u8aaa\u7684\u300c\u793e\u6703\u8a8d\u540c\u300d\u539f\u5247\u7684\u6578\u78bc\u5316\u653e\u5927\u3002<\/p>\n<div class=\"key-takeaway\">\n<p>\u66f8\u4e2d\u5f15\u4ee5\u70ba\u50b2\u7684\u6848\u4f8b\u7814\u7a76\u2014\u2014\u5f9e\u8b77\u819a\u54c1\u5230\u5496\u5561\u5e97\u2014\u2014\u672c\u8cea\u4e0a\u90fd\u5728\u8b1b\u8ff0\u540c\u4e00\u500b\u6545\u4e8b\uff1a\u7576\u771f\u5be6\u7528\u6236\u5206\u4eab\u771f\u5be6\u9ad4\u9a57\u6642\uff0c\u5176\u4ed6\u6d88\u8cbb\u8005\u66f4\u5bb9\u6613\u88ab\u300c\u7a2e\u8349\u300d\u3002\u9019\u4e0d\u662f\u4ec0\u9ebc\u65b0\u767c\u73fe\u3002\u5dee\u7570\u5316\u5728\u65bc\u5c0f\u7d05\u66f8\u5c07\u9019\u500b\u904e\u7a0b<strong>\u7cfb\u7d71\u5316\u548c\u898f\u6a21\u5316<\/strong>\u4e86\u3002<\/p>\n<\/p><\/div>\n<h2>KOL \u8207 KOC\uff1a\u5f71\u97ff\u529b\u7684\u91d1\u5b57\u5854<\/h2>\n<p>\u5c0f\u7d05\u66f8\u7684\u7a2e\u8349\u751f\u614b\u5efa\u7acb\u4e86\u4e00\u500b\u6e05\u6670\u7684\u5f71\u97ff\u529b\u968e\u5c64\uff1a<\/p>\n<ul>\n<li><strong>KOL\uff08\u95dc\u9375\u610f\u898b\u9818\u8896\uff09<\/strong>\uff1a\u64c1\u6709\u5927\u91cf\u7c89\u7d72\u7684\u982d\u90e8\u9054\u4eba\uff0c\u8ca0\u8cac\u5feb\u901f\u6253\u9020\u54c1\u724c\u8a8d\u77e5\u5ea6\u3002<\/li>\n<li><strong>KOC\uff08\u95dc\u9375\u610f\u898b\u6d88\u8cbb\u8005\uff09<\/strong>\uff1a\u7c89\u7d72\u8f03\u5c11\u4f46\u4e92\u52d5\u7387\u66f4\u9ad8\u7684\u666e\u901a\u7528\u6236\uff0c\u63d0\u4f9b\u66f4\u771f\u5be6\u53ef\u4fe1\u7684\u63a8\u85a6\u3002<\/li>\n<li><strong>\u666e\u901a\u7528\u6236<\/strong>\uff1a\u8cfc\u8cb7\u5f8c\u81ea\u767c\u5206\u4eab\u9ad4\u9a57\u7684\u6d88\u8cbb\u8005\uff0c\u69cb\u6210\u4e86\u7a2e\u8349\u7684\u9577\u5c3e\u6548\u61c9\u3002<\/li>\n<\/ul>\n<p>\u6210\u529f\u7684\u7a2e\u8349\u7b56\u7565\u5f80\u5f80\u662f\u81ea\u4e0a\u800c\u4e0b\u7684\uff1aKOL \u8ca0\u8cac\u300c\u5f15\u7206\u300d\uff0cKOC \u8ca0\u8cac\u300c\u6df1\u8015\u300d\uff0c\u666e\u901a\u7528\u6236\u8ca0\u8cac\u300c\u64f4\u6563\u300d\u3002\u4f46\u9019\u7a2e\u6a21\u5f0f\u4e26\u975e\u5c0f\u7d05\u66f8\u7684\u9996\u5275\u2014\u2014\u5b83\u672c\u8cea\u4e0a\u662f\u7d93\u5178\u7684\u53e3\u7891\u71df\u92b7\uff08Word-of-Mouth Marketing\uff09\u5728\u793e\u4ea4\u5a92\u9ad4\u6642\u4ee3\u7684\u9032\u5316\u7248\u3002<\/p>\n<h2>\u5c0d\u570b\u969b\u71df\u92b7\u4eba\u54e1\u7684\u771f\u6b63\u555f\u793a<\/h2>\n<p>\u525d\u53bb\u300c\u79cd\u8349\u300d\u7684\u5149\u9bae\u5916\u8863\u5f8c\uff0c\u570b\u969b\u71df\u92b7\u4eba\u54e1\u61c9\u95dc\u6ce8\u7684\u771f\u6b63\u50f9\u503c\u5728\u65bc\uff1a<\/p>\n<ol>\n<li><strong>\u5e73\u53f0\u6a5f\u5236\u7684\u7406\u89e3<\/strong>\uff1a\u5c0f\u7d05\u66f8\u7684\u7b97\u6cd5\u548c\u5167\u5bb9\u5206\u767c\u65b9\u5f0f\u6c7a\u5b9a\u4e86\u7a2e\u8349\u7684\u6548\u7387\u3002\u4e86\u89e3\u300c\u767c\u73fe\u9801\u300d\u63a8\u85a6\u908f\u8f2f\u3001\u641c\u7d22\u6392\u540d\u898f\u5247\u548c\u4e92\u52d5\u6b0a\u91cd\uff0c\u6bd4\u5b78\u7fd2\u65b0\u8853\u8a9e\u66f4\u70ba\u91cd\u8981\u3002<\/li>\n<li><strong>\u5167\u5bb9\u771f\u5be6\u6027\u7684\u512a\u5148\u7d1a<\/strong>\uff1a\u5728\u5c0f\u7d05\u66f8\u4e0a\uff0c\u904e\u5ea6\u5305\u88dd\u7684\u54c1\u724c\u5167\u5bb9\u5f80\u5f80\u8868\u73fe\u4e0d\u4f73\u3002\u7528\u6236\u66f4\u9752\u775e\u771f\u5be6\u7684\u4f7f\u7528\u9ad4\u9a57\u548c\u5766\u8aa0\u7684\u512a\u7f3a\u9ede\u5206\u6790\u3002<\/li>\n<li><strong>\u793e\u5340\u904b\u71df\u7684\u9577\u671f\u601d\u7dad<\/strong>\uff1a\u79cd\u8349\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u71df\u92b7\u6d3b\u52d5\uff0c\u800c\u662f\u6301\u7e8c\u7684\u793e\u5340\u5efa\u8a2d\u3002\u54c1\u724c\u9700\u8981\u5728\u5e73\u53f0\u4e0a\u5efa\u7acb\u9577\u671f\u7684\u5167\u5bb9\u8cc7\u7522\u548c\u7528\u6236\u95dc\u4fc2\u3002<\/li>\n<li><strong>\u6578\u64da\u9a45\u52d5\u7684\u512a\u5316<\/strong>\uff1a\u5c0f\u7d05\u66f8\u63d0\u4f9b\u4e86\u8c50\u5bcc\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\u3002CPR\uff08\u95b1\u8b80\u6210\u672c\uff09\u3001CPE\uff08\u4e92\u52d5\u6210\u672c\uff09\u548c\u4e92\u52d5\u7387\u7b49\u6307\u6a19\uff0c\u5e6b\u52a9\u54c1\u724c\u7cbe\u6e96\u8a55\u4f30\u7a2e\u8349\u6548\u679c\u3002<\/li>\n<\/ol>\n<h2>\u7d50\u8a9e\uff1a\u8001\u6982\u5ff5\u7684\u65b0\u5be6\u8e10<\/h2>\n<p>\u300a\u79cd\u8349\u300b\u662f\u4e00\u672c\u503c\u5f97\u4e00\u8b80\u7684\u66f8\u55ce\uff1f\u5c0d\u65bc\u60f3\u4e86\u89e3\u4e2d\u570b\u793e\u4ea4\u96fb\u5546\u751f\u614b\u7684\u570b\u969b\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u662f\u7684\u3002\u4f46\u8acb\u5e36\u8457\u6279\u5224\u6027\u601d\u7dad\u95b1\u8b80\uff1a\u4e0d\u8981\u88ab\u300c\u7b2c\u4e09\u71df\u92b7\u7bc4\u5f0f\u300d\u7684\u5b8f\u5927\u6558\u4e8b\u6240\u8ff7\u60d1\u3002\u79cd\u8349\u7684\u672c\u8cea\u662f<strong>\u793e\u4ea4\u5f71\u97ff\u529b\u9a45\u52d5\u7684\u6d88\u8cbb\u8005\u65c5\u7a0b<\/strong>\u2014\u2014\u9019\u662f\u4e00\u500b\u53e4\u8001\u7684\u6982\u5ff5\uff0c\u53ea\u662f\u5728\u5c0f\u7d05\u66f8\u9019\u500b\u7368\u7279\u7684\u5e73\u53f0\u4e0a\u627e\u5230\u4e86\u5b83\u6700\u9ad8\u6548\u7684\u8868\u73fe\u5f62\u5f0f\u3002<\/p>\n<p>\u5c0d\u54c1\u724c\u800c\u8a00\uff0c\u771f\u6b63\u7684\u6a5f\u9047\u4e0d\u5728\u65bc\u5b78\u7fd2\u4e00\u500b\u65b0\u7684\u71df\u92b7\u8853\u8a9e\uff0c\u800c\u5728\u65bc\u6df1\u5165\u7406\u89e3\u5c0f\u7d05\u66f8\u7684\u5e73\u53f0\u6a5f\u5236\u3001\u7528\u6236\u884c\u70ba\u548c\u5167\u5bb9\u751f\u614b\u2014\u2014\u7136\u5f8c\u4ee5\u6b64\u70ba\u57fa\u790e\uff0c\u5236\u5b9a\u771f\u6b63\u6709\u6548\u7684\u4e2d\u570b\u5e02\u5834\u9032\u5165\u7b56\u7565\u3002<\/p>\n<hr>\n<div class=\"cta-box\">\n<p>\u6b61\u8fce\u900f\u904e <a href=\"mailto:hello@tocanan.com\">hello@tocanan.com<\/a> \u806f\u7e6b\u6211\u5011\uff0c\u4e86\u89e3\u6211\u5011\u5982\u4f55\u5354\u52a9\u60a8\u7684\u54c1\u724c\u5728\u5c0f\u7d05\u66f8\u548c\u4e2d\u570b\u6578\u78bc\u751f\u614b\u4e2d\u5be6\u73fe\u7a81\u7834\u3002<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u4f60\u807d\u904e\u300c\u79cd\u8349\u300d\u5728\u71df\u92b7\u9818\u57df\u7684\u71b1\u6f6e\uff0c\u4f60\u4e26\u4e0d\u5b64\u55ae\u3002\u5b83\u662f\u6700\u8fd1\u4e00\u672c\u540d\u70ba\u300a\u79cd\u8349\u300b\u7684\u66f8\u7684\u6838\u5fc3\u4e3b\u984c\u2014\u2014\u7531\u5c0f\u7d05\u66f8\u71df\u92b7\u5be6\u9a57\u5ba4\u8207\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u806f\u5408\u64b0\u5beb\uff0c\u5f8c\u8005\u63d0\u4f9b\u7406\u8ad6\u652f\u6301\u2014\u2014\u66f8\u4e2d\u5c07\u300c\u79cd\u8349\u71df\u92b7\u300d\u5b9a\u4f4d\u70ba\u73fe\u4ee3\u71df\u92b7\u7684\u7b2c\u4e09\u7bc4\u5f0f\u3002\u5168\u66f8\u6536\u9304\u4e86 40 \u500b\u6848\u4f8b\u7814\u7a76\uff0c\u4e26\u5f15\u5165\u4e86\u4e00\u500b\u5149\u9bae\u7684\u300c\u65b0\u300d\u5b9a\u7fa9\uff1a\u672c\u8cea\u4e0a\u5c31\u662f\u771f\u8aa0\u5730\u5e6b\u52a9\u4eba\u5011\u3001\u70ba\u4ed6\u5011\u56ae\u5f80\u7684\u751f\u6d3b\u627e\u5230\u89e3\u6c7a\u65b9\u6848\uff0c\u5f9e\u800c\u5be6\u73fe\u4f01\u696d\u7684\u6301\u7e8c\u6210\u529f\u3002\u662f\u4e0d\u662f\u6709\u4e9b\u8a87\u5927\u5176\u8a5e\uff1f\u7cbe\u660e\u7684\u8b80\u8005\u53ef\u80fd\u6703\u6311\u8d77\u7709\u6bdb\uff0c\u56e0\u70ba\u5728\u83ef\u9e97\u7684\u65b0\u8853\u8a9e\u80cc\u5f8c\uff0c\u96b1\u85cf\u7684\u662f\u6211\u5011\u65e9\u5df2\u898b\u904e\u7684\u6982\u5ff5\u3002\u4e8b\u5be6\u4e0a\uff0c\u4e00\u4f4d\u71df\u92b7\u5b78\u6559\u6388\u5766\u8a00\uff0c\u6240\u8b02\u300c\u79cd\u8349\u7d93\u6fdf\u300d\u7684\u672c\u8cea\u4e0d\u904e\u662f\u300c\u4eba\u5f71\u97ff\u4eba\u300d\u3002 \u7684\u78ba\uff0c\u300c\u79cd\u8349\u300d\u4e00\u8a5e\u81ea 2010 \u5e74\u4ee3\u521d\u5c31\u5df2\u6210\u70ba\u4e2d\u570b\u7db2\u7d61\u6d41\u884c\u8a9e\uff0c\u6307\u7684\u662f\u88ab\u4ed6\u4eba\u5e16\u6587\u7a2e\u8349\u800c\u60f3\u8981\u8cfc\u8cb7\u67d0\u500b\u7522\u54c1\u7684\u904e\u7a0b\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u300a\u79cd\u8349\u300b\u5c07\u6d88\u8cbb\u8005\u65c5\u7a0b\u548c\u793e\u4ea4\u5f71\u97ff\u529b\u7b49\u8033\u719f\u80fd\u8a73\u7684\u7406\u5ff5\u91cd\u65b0\u5305\u88dd\u2014\u2014\u820a\u9152\u88dd\u65b0\u74f6\u3002\u4f46\u9019\u4e26\u4e0d\u610f\u5473\u8457\u5b83\u4e0d\u503c\u5f97\u6df1\u5165\u5206\u6790\u3002\u8b93\u6211\u5011\u525d\u958b\u5c64\u5c64\u8853\u8a9e\uff0c\u770b\u770b\u5c0f\u7d05\u66f8\uff08Little Red Book\uff09\u5982\u4f55\u5728\u5be6\u8e10\u4e2d\u5c07\u9019\u4e9b\u7d93\u5178\u71df\u92b7\u539f\u5247\u767c\u63ee\u5230\u6975\u81f4\u3002 \u5f15\u8a00\u2014\u2014\u300a\u79cd\u8349\u300b\u7684\u7092\u4f5c \u300a\u79cd\u8349\uff1aINSPIRE 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\u5c0f\u7d05\u66f8\u7684\u6838\u5fc3\u7af6\u722d\u529b\u5728\u65bc\u5176\u793e\u4ea4\u8b49\u660e\u7684\u5bc6\u5ea6\u3002\u5e73\u53f0\u4e0a 90% \u4ee5\u4e0a\u7684\u5167\u5bb9\u70ba\u7528\u6236\u751f\u6210\uff0c\u9019\u5275\u9020\u4e86\u524d\u6240\u672a\u6709\u7684\u4fe1\u4efb\u57fa\u790e\u3002\u7576\u4e00\u6b3e\u7522\u54c1\u6536\u5230\u6578\u767e\u7bc7\u771f\u5be6\u7528\u6236\u6e2c\u8a55\u3001\u4f7f\u7528\u524d\u5f8c\u5c0d\u6bd4\u7167\u548c\u8a73\u7d30\u9ad4\u9a57\u5206\u4eab\u6642\uff0c\u5176\u8aaa\u670d\u529b\u9060\u8d85\u4efb\u4f55\u54c1\u724c\u5ee3\u544a\u3002\u9019\u672c\u8cea\u4e0a\u5c31\u662f\u793e\u6703\u5fc3\u7406\u5b78\u5bb6 Robert Cialdini \u6240\u8aaa\u7684\u300c\u793e\u6703\u8a8d\u540c\u300d\u539f\u5247\u7684\u6578\u78bc\u5316\u653e\u5927\u3002 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KOC\uff08\u95dc\u9375\u610f\u898b\u6d88\u8cbb\u8005\uff09\uff1a\u7c89\u7d72\u8f03\u5c11\u4f46\u4e92\u52d5\u7387\u66f4\u9ad8\u7684\u666e\u901a\u7528\u6236\uff0c\u63d0\u4f9b\u66f4\u771f\u5be6\u53ef\u4fe1\u7684\u63a8\u85a6\u3002 \u666e\u901a\u7528\u6236\uff1a\u8cfc\u8cb7\u5f8c\u81ea\u767c\u5206\u4eab\u9ad4\u9a57\u7684\u6d88\u8cbb\u8005\uff0c\u69cb\u6210\u4e86\u7a2e\u8349\u7684\u9577\u5c3e\u6548\u61c9\u3002 \u6210\u529f\u7684\u7a2e\u8349\u7b56\u7565\u5f80\u5f80\u662f\u81ea\u4e0a\u800c\u4e0b\u7684\uff1aKOL \u8ca0\u8cac\u300c\u5f15\u7206\u300d\uff0cKOC \u8ca0\u8cac\u300c\u6df1\u8015\u300d\uff0c\u666e\u901a\u7528\u6236\u8ca0\u8cac\u300c\u64f4\u6563\u300d\u3002\u4f46\u9019\u7a2e\u6a21\u5f0f\u4e26\u975e\u5c0f\u7d05\u66f8\u7684\u9996\u5275\u2014\u2014\u5b83\u672c\u8cea\u4e0a\u662f\u7d93\u5178\u7684\u53e3\u7891\u71df\u92b7\uff08Word-of-Mouth Marketing\uff09\u5728\u793e\u4ea4\u5a92\u9ad4\u6642\u4ee3\u7684\u9032\u5316\u7248\u3002 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