China’s 2025 May Day Travel Trends: A Preliminary Look at a Record-Breaking Holiday

May 6, 2025 | Insights

Passengers wait for trains at Shanghai Hongqiao Railway Station on May 1 As the curtain falls on China’s five-day May Day (Labour Day) holiday, preliminary indicators suggest the country has just experienced one of the largest domestic travel booms in history. While...

Rats in Nusantara: Viral Videos Fuel Spike in Mentions

Apr 15, 2025 | Insights, Social Media Listening

Nusantara, East Kalimantan – Online chatter about Nusantara’s rodent problem has surged dramatically following the Eid al-Fitr holiday. Since January, over 1,300 posts have discussed sightings of rats in Indonesia’s new capital, with a pronounced spike in early April...

Prabowo Subianto’s First 100+ Days: Policy Rollout and Public Reception

Mar 4, 2025 | Insights

Since his inauguration on October 20, 2024, Indonesia’s President Prabowo Subianto has navigated a whirlwind of policy implementations, fiscal reforms, and social program rollouts. This article discusses these key initiatives, showing how each policy...

Guide To Maximize ChatGPT Search and Social Monitoring for Marketing Insights

Nov 4, 2024 | AI, Insights

OpenAI launched the search functionality within ChatGPT on October 31, 2024, introducing a powerful tool ChatGPT Search for information gathering and understanding. However, to truly harness its potential, marketers and analysts should view it as a complement rather...

OpenAI’s o1 Model: Advancing AI Reasoning and Sentiment Analysis

Sep 19, 2024 | AI, Insights, Tools

OpenAI has once again pushed the boundaries with its latest innovation: the o1 model. This groundbreaking AI system represents a significant leap forward in artificial intelligence capabilities, particularly in the realms of advanced reasoning. As we delve into the...

How Large Language Models’ Reasoning Revolutionize Consumer Insights

Aug 29, 2024 | AI, Insights, Tools

Large Language Models (LLMs) have emerged as powerful tools, not just for their ability to process and generate text, but for their increasingly sophisticated reasoning capabilities. This article explores how the reasoning power of LLMs is transforming social consumer...