May 28, 2025 | Insights, Social Media Marketing
Introduction – The Hype of 《种草》: If you’ve heard the buzz about “planting grass” (种草) in marketing, you’re not alone. It’s the centerpiece of a recent book 《种草》 – co-authored by Xiaohongshu’s marketing lab with none other than Philip Kotler lending theoretical support...
May 26, 2025 | AI, Insights
Figure 1: Split-screen of Google search and ChatGPT chat showing travel queries and AI-generated hotel recommendation. Search is changing at warp speed. Five years ago your biggest worry was landing on Google’s first page. Today your customers get instant answers from...
Apr 15, 2025 | Insights, Social Media Listening
Nusantara, East Kalimantan – Online chatter about Nusantara’s rodent problem has surged dramatically following the Eid al-Fitr holiday. Since January, over 1,300 posts have discussed sightings of rats in Indonesia’s new capital, with a pronounced spike in early April...
Nov 4, 2024 | AI, Insights
OpenAI launched the search functionality within ChatGPT on October 31, 2024, introducing a powerful tool ChatGPT Search for information gathering and understanding. However, to truly harness its potential, marketers and analysts should view it as a complement rather...
