Explore how artificial intelligence is reshaping marketing, brand visibility, and business strategy. Tocanan’s AI coverage spans the tools, models, and applications that matter most to marketing leaders — from large language models like GPT, Gemini, and DeepSeek to AI-powered search engines transforming how consumers discover brands. We go beyond surface-level news to analyse what each development means for your visibility strategy, examining how AI platforms cite, recommend, and represent brands. Our articles cover practical AI adoption, emerging use cases in marketing intelligence, and the shift toward Generative Engine Optimization that every forward-thinking brand needs to understand.
Google’s 5 New AI Overview Citation Surfaces: What They Mean for Your Brand’s GEO Strategy
Published: 12 May 2026 | Author: Eden Lau, Founder & CEO, Tocanan.ai On May 6, 2026, Google announced five new ways that AI Overviews and AI Mode surface links to websites within Search. Written by Hema Budaraju, VP of Product Management at Google Search, the post...
From SEO to AEO & GEO: How to Stay Visible in AI-Powered Search
Search is changing at warp speed. Five years ago your biggest worry was landing on Google’s first page. Today your customers get instant answers from ChatGPT, Google’s AI Overviews, Bing Copilot, Siri, or Alexa—often without clicking a single link. If those machines...
Guide To Maximize ChatGPT Search and Social Monitoring for Marketing Insights
OpenAI launched the search functionality within ChatGPT on October 31, 2024, introducing a powerful tool ChatGPT Search for information gathering and understanding. However, to truly harness its potential, marketers and analysts should view it as a complement rather...
OpenAI’s o1 Model: Advancing AI Reasoning and Sentiment Analysis
OpenAI has once again pushed the boundaries with its latest innovation: the o1 model. This groundbreaking AI system represents a significant leap forward in artificial intelligence capabilities, particularly in the realms of advanced reasoning. As we delve into the...