Explore how artificial intelligence is reshaping marketing, brand visibility, and business strategy. Tocanan’s AI coverage spans the tools, models, and applications that matter most to marketing leaders — from large language models like GPT, Gemini, and DeepSeek to AI-powered search engines transforming how consumers discover brands. We go beyond surface-level news to analyse what each development means for your visibility strategy, examining how AI platforms cite, recommend, and represent brands. Our articles cover practical AI adoption, emerging use cases in marketing intelligence, and the shift toward Generative Engine Optimization that every forward-thinking brand needs to understand.

Google AI 概覽五大全新引用介面:對品牌 GEO 策略的意義

Google AI 概覽五大全新引用介面:對品牌 GEO 策略的意義

發佈日期:2026 年 5 月 12 日 | 作者:Eden Lau,Tocanan.ai 創辦人暨行政總裁 2026 年 5 月 6 日,Google 宣佈五項全新方式,讓 AI 概覽 (AI Overviews) 及 AI Mode 在搜尋結果中呈現網站連結。這篇由 Google 搜尋產品管理副總裁 Hema Budaraju 撰寫的公告,傳遞出重要訊號:面對 AI 概覽壓縮網站流量的批評,Google 選擇創造更多引用介面,而非減少。 對於投資生成引擎優化 (GEO) 的品牌而言,這不僅是產品更新,更是 AI...