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LLaMA 2: A Game-Changer in AI for Chinese Social Media and Marketing

LLaMA 2: A Game-Changer in AI for Chinese Social Media and Marketing

Aug 7, 2023 | AI, AI, Insights, Social Media Marketing, Insights, Social Media Marketing

Meta has recently unveiled LLaMA 2, an open-source large language model that’s revolutionizing the artificial intelligence landscape. This powerful tool not only rivals proprietary AI models from tech giants like Google and OpenAI but also excels in various...
Harnessing GPT-4 and AI for Enhanced PR, Marketing, and Business Innovation

Harnessing GPT-4 and AI for Enhanced PR, Marketing, and Business Innovation

Mar 16, 2023 | Actionable, Insights, Actionable, Insights

In the rapidly evolving landscape of artificial intelligence, ChatGPT has emerged as a game-changer, sparking intense interest and discussion worldwide. Since its introduction in late 2022, Hong Kong has seen over 33,000 conversations about this technology, reflecting...
How Macau Leveraged Social Media to Dominate Lunar New Year Tourism

How Macau Leveraged Social Media to Dominate Lunar New Year Tourism

Feb 1, 2023 | Insights, Social Media Listening, Tools

As the Lunar New Year holiday unfolded, Macau emerged as the undisputed champion in the tourism sector, outshining its regional rival, Hong Kong. This remarkable success can be attributed to Macau’s masterful implementation of social media monitoring tools,...
Snooker Masters 2022: A Hong Kong Social Media Sensation

Snooker Masters 2022: A Hong Kong Social Media Sensation

Oct 13, 2022 | Customise, Insights, Customise, Insights

The “Hong Kong World Snooker Masters 2022” concluded on October 9, leaving an indelible mark on the city’s sporting landscape. Hong Kong’s own Marco Fu, affectionately known as the “Wonder Kid,” finished as runner-up after a...
Leveraging Social Media Monitoring for Crisis Management in Retail

Leveraging Social Media Monitoring for Crisis Management in Retail

Feb 18, 2020 | Insights, Social Media Marketing

The sudden outbreak of the novel coronavirus has triggered widespread panic buying, with citizens lining up at stores for protective equipment and essential products. While shopping malls and restaurants struggle, health care chains and supermarkets are experiencing a...
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