May 28, 2025 | Insights, Social Media Marketing
Introduction – The Hype of 《种草》: If you’ve heard the buzz about “planting grass” (种草) in marketing, you’re not alone. It’s the centerpiece of a recent book 《种草》 – co-authored by Xiaohongshu’s marketing lab with none other than Philip Kotler lending theoretical support...
Aug 16, 2024 | Social Media Marketing, Tips
Crafting an attention-grabbing title is crucial for marketing success on Xiaohongshu. A well-written title not only captures users’ attention but also increases click-through and engagement rates for your posts. This article will share several techniques for...
Jul 29, 2024 | Social Media Marketing, Tips
In the world of influencer marketing, especially on platforms like Xiaohongshu (Little Red Book), understanding key performance indicators (KPIs) is crucial for success. Here are four vital metrics to evaluate your Key Opinion Leader (KOL) advertising campaigns: 1....
Apr 29, 2024 | AI, Insights, Social Media Marketing
The past two weeks have seen the AI market once again take center stage in the tech world. Nvidia reported stellar performance in its latest financial results, with first-quarter revenue reaching $26 billion, surpassing analysts’ expectations of $24.7 billion....
Aug 7, 2023 | AI, AI, Insights, Social Media Marketing, Insights, Social Media Marketing
Meta has recently unveiled LLaMA 2, an open-source large language model that’s revolutionizing the artificial intelligence landscape. This powerful tool not only rivals proprietary AI models from tech giants like Google and OpenAI but also excels in various...
