Nov 4, 2024 | AI, Insights
OpenAI launched the search functionality within ChatGPT on October 31, 2024, introducing a powerful tool ChatGPT Search for information gathering and understanding. However, to truly harness its potential, marketers and analysts should view it as a complement rather...
Sep 19, 2024 | AI, Insights, Tools
OpenAI has once again pushed the boundaries with its latest innovation: the o1 model. This groundbreaking AI system represents a significant leap forward in artificial intelligence capabilities, particularly in the realms of advanced reasoning. As we delve into the...
Aug 29, 2024 | AI, Insights, Tools
Large Language Models (LLMs) have emerged as powerful tools, not just for their ability to process and generate text, but for their increasingly sophisticated reasoning capabilities. This article explores how the reasoning power of LLMs is transforming social consumer...
Aug 22, 2024 | AI, Insights, Tools
OpenAI’s latest model, GPT-4o-2024-08-06, introduces a revolutionary feature called Structured Outputs, which represents a significant leap forward in AI’s ability to generate precise, structured data. This innovation is poised to transform how businesses...
Aug 20, 2024 | AI, Insights, Tools
Social media and online platforms are vital for consumer expression in the digital age. Social listening involves monitoring and analyzing these conversations to gain insights into consumer sentiment, preferences, and trends. Businesses use these insights to refine...
Aug 15, 2024 | AI, Insights, Tools
Building on our previous exploration of revolutionizing social listening with Large Language Models (LLMs), this article delves into a game-changing application of AI in marketing: effortless attribute discovery. Even seasoned brand veterans often struggle to identify...
