Insights
Field notes
Original research on AI search visibility and consumer intelligence. Where we publish a number, we publish how we got it.
What 1,823 AI Predictions Taught Me About GEO
1,823 public AI predictions scored against real results: what measuring seven platforms on identical questions revealed about how AI judgement behaves.
Contextual Engineering: How GEO Insight Actually Works
AI platforms give brands divergent, confidently wrong answers because they reason in the wrong context. GEO Insight engineers it — tested on 36 matches.
AI Had a Blind Spot. I Fixed It with One Line of Prompt.
Seven AI platforms predicted zero draws in 21 tries. I added one line to the prompt. Then the Netherlands played Japan. 2-2.
I Asked 7 AI Platforms the Same Football Prediction. Five Said Spain. Two Disagreed. Your Brand Has the Same Problem.
Seven AI platforms were asked to predict the same football tournament. Where they disagreed shows what brands should expect from AI answers about them.
Google’s 5 New AI Overview Citation Surfaces: What They Mean for Your Brand’s GEO Strategy
Google just expanded how AI Overviews cite websites — 5 new surfaces that reshape brand visibility. Here’s what each one means for your GEO strategy in 2026.
GEO Poisoning: How Misinformation Corrupts AI Brand Recommendations
GEO poisoning is contamination of the source material AI engines read, making them misrepresent, demote or ignore a brand. How it happens and how to spot it.
A Pillar, A Typo, and 1.17 Million Engagements: What AI Social Intelligence Reveals About Hong Kong’s Most Viral Government Campaign
Hong Kong's 2026 anti-drug campaign, measured: 28,445 mentions and 1.17M engagements, and how AI social intelligence spots a viral opening in real time.
Navigating AI‑171: Crash Misinformation Analysis & Corporate Communication Lessons
A 20% sample of posts after the AI-171 crash shows who was blamed, how misinformation spread as official updates thinned, and what crisis comms can learn.
Xiaohongshu’s “Planting Grass”: New Buzzword, Old Roots in Marketing
Xiaohongshu's 种草 is not a third marketing paradigm — it is AIDA and See-Think-Do-Care executed through peer content. What actually changed, and what did not.
China’s 2025 May Day Travel Trends: A Preliminary Look at a Record-Breaking Holiday
China's 2025 May Day holiday set a domestic travel record while outbound stayed cautious — and budget travel changed where the money actually went.
How LLMs Revolutionize Social Listening & Market Insights
LLMs read context, so they can score sentiment per product attribute inside a single sentence — the detail mention-counting social listening always missed.
Effortless Attribute Discovery for Unparalleled Consumer Insights
Attribute discovery uses LLMs to surface what consumers actually value in a category — including the attributes brand teams never thought to track.
Find out what the engines say about you
The audit runs a category query set across every engine we cover and returns your baseline AIGVR, with the specific answers where you are missing or misdescribed.