Jul 21, 2025 | Insights, Social Media Listening
On 12 June 2025, Air India Flight AI‑171, a Boeing 787‑8, crashed shortly after take‑off from Ahmedabad, killing almost everyone aboard. Beyond the human tragedy, the event created a communications maelstrom: social‑media feeds exploded with grief, speculation and...
May 28, 2025 | Insights, Social Media Marketing
Introduction – The Hype of 《种草》: If you’ve heard the buzz about “planting grass” (种草) in marketing, you’re not alone. It’s the centerpiece of a recent book 《种草》 – co-authored by Xiaohongshu’s marketing lab with none other than Philip Kotler lending theoretical support...
May 26, 2025 | AI, Insights
Search is changing at warp speed. Five years ago your biggest worry was landing on Google’s first page. Today your customers get instant answers from ChatGPT, Google’s AI Overviews, Bing Copilot, Siri, or Alexa—often without clicking a single link. If those machines...
Nov 4, 2024 | AI, Insights
OpenAI launched the search functionality within ChatGPT on October 31, 2024, introducing a powerful tool ChatGPT Search for information gathering and understanding. However, to truly harness its potential, marketers and analysts should view it as a complement rather...
Sep 19, 2024 | AI, Insights, Tools
OpenAI has once again pushed the boundaries with its latest innovation: the o1 model. This groundbreaking AI system represents a significant leap forward in artificial intelligence capabilities, particularly in the realms of advanced reasoning. As we delve into the...
Aug 29, 2024 | AI, Insights, Tools
Large Language Models (LLMs) have emerged as powerful tools, not just for their ability to process and generate text, but for their increasingly sophisticated reasoning capabilities. This article explores how the reasoning power of LLMs is transforming social consumer...
Aug 22, 2024 | AI, Insights, Tools
OpenAI’s latest model, GPT-4o-2024-08-06, introduces a revolutionary feature called Structured Outputs, which represents a significant leap forward in AI’s ability to generate precise, structured data. This innovation is poised to transform how businesses and...
Aug 20, 2024 | AI, Insights, Tools
Social media and online platforms are vital for consumer expression in the digital age. Social listening involves monitoring and analyzing these conversations to gain insights into consumer sentiment, preferences, and trends. Businesses use these insights to refine...
