Aug 15, 2024 | AI, Insights, Tools
Building on our previous exploration of revolutionizing social listening with Large Language Models (LLMs), this article delves into a game-changing application of AI in marketing: effortless attribute discovery. Even seasoned brand veterans often struggle to identify...
Jul 29, 2024 | Social Media Marketing, Tips
In the world of influencer marketing, especially on platforms like Xiaohongshu (Little Red Book), understanding key performance indicators (KPIs) is crucial for success. Here are four vital metrics to evaluate your Key Opinion Leader (KOL) advertising campaigns: 1....
Apr 29, 2024 | AI, Insights, Social Media Marketing
The past two weeks have seen the AI market once again take center stage in the tech world. Nvidia reported stellar performance in its latest financial results, with first-quarter revenue reaching $26 billion, surpassing analysts’ expectations of $24.7 billion....
Sep 28, 2023 | Insights, Social Media Marketing, Insights, Social Media Marketing
Hong Kong’s position as an international financial hub extends to the cryptocurrency sector, where it aims to play a significant role. However, the recent JPEX incident has highlighted the risks and challenges in this new domain, emphasizing the importance of...
Sep 14, 2023 | Insights, Social Media Marketing, Insights, Social Media Marketing
Apple’s annual “Wonderlust” event in Cupertino, California once again captivated global attention, showcasing the tech giant’s latest innovations in design and technology. The star of the show was undoubtedly the iPhone 15 series, alongside...
Aug 7, 2023 | AI, AI, Insights, Social Media Marketing, Insights, Social Media Marketing
Meta has recently unveiled LLaMA 2, an open-source large language model that’s revolutionizing the artificial intelligence landscape. This powerful tool not only rivals proprietary AI models from tech giants like Google and OpenAI but also excels in various...
